You’ll also want to make sure that your long-tail keywords are driving valuable results. If keywords are driving traffic to your page, consider swapping them out for higher value keywords. That’s what Google Analytics does, and all you need to do to get started is add a small string of code to all of the pages you want to track. Easily track your return on investment from organic search and other marketing channels.
Tools
When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. Work with a developer to resolve major issues causing delays. If you get your score to the mid-80s, then you’re usually in great shape.
Crawl Your Site for Technical Errors
But performing a site crawl is a quick way to assess lots of aspects at once. Running a website crawl is the most efficient way to gather lots of useful data about every page of your website. We are a digital marketing agency that SEO Anomaly works with the fudamental goal of increasing profitability and profit to our clients’ investment in an ethical and conscious way. Conduct thorough assessments of both on-page and off-page factors, making note of potential improvements.
- Headings, together with paragraphs, bulleted lists, and other webpage structure elements, help create rich search results in Google.
- If you get your score to the mid-80s, then you’re usually in great shape.
- The next step before doing a deeper analysis is to check your organic traffic.
- But Google is also continuously adapting how they assess your site’s speed.
- Trusted by over 5,000 clients and SEO agencies, our backlink-focused SEO services are the best in the business.
Recovering from an SEO penalty is like rebuilding trust—you have to start with a clean slate. One time, I dealt with a manual penalty caused by low-quality backlinks. The first step was conducting a thorough backlink audit, identifying toxic links using tools like Ahrefs and Google Search Console. An SEO audit is essential to succeeding in terms of Search Engine Optimization.
Improve website navigation and user experience
Duplicate content refers to duplicate “main” content and pages, like duplicate blog posts, product pages etc. This can cause various SEO issues if not dealt with correctly and is therefore an important part of any audit. Common content includes text blocks that are included on multiple pages. Common content won’t harm your SEO efforts, but it’s worth checking the report to see if there’s no unnecessary common content on your site. Content-related issues are a broad topic which often benefits from manual analysis alongside tool-based reports.
